Business Administration Major, Concentration in Marketing
Requirements for a Major in Business Administration, Concentration in Marketing
The Common Business Core together with four additional courses in the field of marketing chosen with the assistance of the advisor from the list that follows:
| Code | Title | Credits |
|---|---|---|
| Ancillary Courses | (15-16 credits) | |
| EC-110 | Introduction to Microeconomics | 3 |
| EC-120 | Introduction to Macroeconomics | 3 |
| EN-253 | Business Communications | 3 |
| MA-150 | Statistics I | 3 |
| or EC-150 | Statistics | |
| MA-202 | Business Calculus | 3-4 |
| or EC-202 | Introduction to Mathematical Economics | |
| Common Business Core | (36 credits) | |
| Lower Division | ||
| BA-200 | Principles of Management | 3 |
| BA-210 | Financial Accounting I | 3 |
| BA-220 | Financial Accounting II | 3 |
| BA-230 | Managerial Accounting | 3 |
| BA-250 | Analytical Techniques in Business | 3 |
| Upper Division | ||
| BA-305 | Organizational Behavior | 3 |
| BA-312 | Operations Management I | 3 |
| BA-316 | Financial Management | 3 |
| BA-318 | Principles of Marketing | 3 |
| BA-350 | Business Information Systems and Applications | 3 |
| BA-320 | Business Law I | 3 |
| or BA-480 | The Legal Environment of Business | |
| BA-490 | Business Strategy and Policy | 3 |
| Marketing Concentration Courses | (12 credits) | |
| Select four of the following: | 12 | |
| Trends in Marketing | ||
| Marketing Research | ||
| Retailing | ||
| Advertising Management | ||
| Consumer Behavior | ||
| Business to Business Marketing | ||
| Integrated Marketing Communications | ||
| Internship in Business Administration | ||
| International Marketing | ||
| Total Credits | 63-64 | |
Students are required to meet with their academic advisor to review their courses for the upcoming semester. A minimum of 120 credits is required for graduation. First-year and transfer students with 45 or fewer credits at the time of admission shall complete two academic programs (a major/major or major/minor) to qualify for graduation. For more information, please view the MajorPlus section of this catalog.
Sigma Beta Delta, an international honor society in business, is available to outstanding students.