M.S. in Management Program: Executive Certificate in Marketing

Executive Certificate in Marketing

Prerequisite Requirement (3 options to complete the prerequisites):  

  • Option 1: Applicants who wish to enroll in the Executive Certificate in Marketing must have completed the following undergraduate marketing courses:  Principles of Marketing and Marketing Research.
  • Option 2:  Applicants must 3 or more years of experience in a marketing-related job role as ascertained by a letter of recommendation and the role description. These application decisions will be made by the graduate coordinator in consultation with a department graduate advisory board.
  • Option 3 (In addition to option 2 as needed):  If the applicant has not taken a Marketing class in their undergraduate program, they must complete the undergraduate prerequisites outlined in Option 1. In addition, they will be required to complete graduate-level BA912: Marketing Management. 

Required Courses

BA-920Global Marketing Management3
BA-921Consumer Behavior3
BA-922Research Methods for Marketing Decisions3
BA-923Integrated Marketing Communications3
Total Credits12