Business Administration Major, Concentration in Marketing

Requirements for a Major in Business Administration, Concentration in Marketing

The Common Business Core together with four additional courses in the field of marketing chosen with the assistance of the advisor from the list that follows:

Ancillary Courses(15-16 credits)
EC-110Introduction to Microeconomics3
EC-120Introduction to Macroeconomics3
EN-253Business Communications3
MA-150Statistics I3
or EC-150 Statistics
MA-202Business Calculus3-4
or EC-202 Introduction to Mathematical Economics
Common Business Core(36 credits)
Lower Division
BA-200Principles of Management3
BA-210Financial Accounting I3
BA-220Financial Accounting II3
BA-230Managerial Accounting3
BA-250Analytical Techniques in Business3
Upper Division
BA-305Organizational Behavior3
BA-312Operations Management I3
BA-316Financial Management3
BA-318Principles of Marketing3
BA-350Business Information Systems and Applications3
BA-320Business Law I3
or BA-480 The Legal Environment of Business
BA-490Business Strategy and Policy3
Marketing Concentration Courses(12 credits)
Select four of the following:12
Trends in Marketing
Marketing Research
Advertising Management
Consumer Behavior
Business to Business Marketing
Integrated Marketing Communications
Internship in Business Administration
International Marketing
Total Credits63-64

Students are required to meet with their academic advisor to review their courses for the upcoming semester. A minimum of 120 credits is required for graduation.  First-year and transfer students with 45 or fewer credits at the time of admission shall complete two academic programs (a major/major or major/minor) to qualify for graduation.  For more information, please view the MajorPlus section of this catalog.

Sigma Beta Delta, an international honor society in business, is available to outstanding students.