Business Administration Major, Concentration in Marketing

Requirements for a Major in Business Administration, Concentration in Marketing

The Common Business Core together with four additional courses in the field of marketing chosen with the assistance of the advisor from the list that follows:

Common Business Core(36 credits)
Lower Division
BA-200Principles of Management3
BA-210Financial Accounting I3
BA-220Financial Accounting II3
BA-230Managerial Accounting3
BA-250Analytical Techniques in Business3
Upper Division
BA-305Organizational Behavior3
BA-312Operations Management I3
BA-316Financial Management3
BA-318Principles of Marketing3
BA-350Business Information Systems and Applications3
BA-320Business Law I3
or BA-480 The Legal Environment of Business
BA-490Business Strategy and Policy3
Marketing Concentration Courses(12 credits)
Select four of the following:12
Trends in Marketing
Directed Study: Business Administration
Marketing Research
Retailing
Advertising Management
Consumer Behavior
Business to Business Marketing
Integrated Marketing Communications
Internship in Business Administration
International Marketing
Total Credits48

Students are required to meet with their department advisor to review their upcoming semester academic choices. A minimum of 120 credits is required for graduation.