Communication Major, Concentration in Advertising and Public Relations

Requirements for the Concentration in Advertising and Public Relations

Core Courses(21 credits)
CM-100Intro to Mass Communication3
CM-105Media Writing3
or CM-200 Writing for Communication
CM-110Public Speaking3
CM-363Visual Media Literacy3
CM-384Media Criticism3
CM-450Senior Communication Capstone3
Select one of the following:3
Gender and the Media
Intercultural Communication
Independent Media and Society
Required Courses for Concentration(18 credits)
In addition to the six core courses, students will have to complete the following:
CM-180Introduction to Advertising3
CM-240Principles of Public Relations Practices3
CM-340Public Relations Strategy3
or CM-370 Advertising Production
CM-400Advertising and Public Relations Research3
or CM-405 Mass Communication Research
Select 6 credits of Elective Courses in Communication6
Total Credits39

Sample Timetable for Completion of Degree Communication/Concentration in Advertising and Public Relations

Plan of Study Grid
Year One
Semester OneCredits
LASCFirst-Year Seminar (FYS) 3
EN-101 College Writing I 3
CM-100 Intro to Mass Communication 3
CM-110 Public Speaking 3
LASCLASC Elective (QR) 3
 Credits15
Semester Two
EN-102 College Writing II 3
LASCLASC Elective (CON) 3
CM-105
Media Writing
or Writing for Communication
3
LASCLASC Elective (TLC) 3
LASCLASC Elective (USW) 3
 Credits15
Year Two
Semester Three
CM-180 Introduction to Advertising 1 3
CM-240 Principles of Public Relations Practices 1 3
LASCLASC Elective (NSP) 4
LASCLASC Elective (TLC) 3
LASCLASC Elective (GP) 3
 Credits16
Semester Four
Select one of the following: 3
Gender and the Media  
Intercultural Communication  
Independent Media and Society  
SELECTCM Major Elective 3
LASCLASC Elective (NSP) 3
LASCLASC Elective (CA) 3
LASCLASC Elective (HBS) 3
 Credits15
Year Three
Semester Five
CM-363 Visual Media Literacy 3
CM-384 Media Criticism 3
LASCLASC Elective (GP) 3
LASCLASC Elective (HBS) 3
LASCLASC Elective (CA) 3
 Credits15
Semester Six
CM-340 Public Relations Strategy 2 3
CM-370 Advertising Production 2 3
LASCLASC Elective (ICW) 3
SELECTGeneral Elective 3
SELECTGeneral Elective 3
 Credits15
Year Four
Semester Seven
CM-363 Visual Media Literacy 3
CM-384 Media Criticism 3
CM-400 Advertising and Public Relations Research 3 3
SELECTGeneral Elective 3
SELECTGeneral Elective 3
 Credits15
Semester Eight
CM-400
Advertising and Public Relations Research 3
or Mass Communication Research
3
SELECTCM Journalism Elective 3
SELECTGeneral Elective 3
SELECTGeneral Elective 3
SELECTGeneral Elective 3
 Credits15
 Total Credits121

Once LASC requirements are satisfied, students may select general requirements.   

 

Students are required to meet with their department advisor to review their upcoming semester academic choices. A minimum of 120 credits is required for graduation.