Requirements for the Concentration in Advertising and Public Relations
| Code | Title | Credits |
|---|---|---|
| Core Courses | (21 credits) | |
| CM-100 | Intro to Mass Communication | 3 |
| CM-105 | Media Writing | 3 |
| or CM-200 | Writing for Communication | |
| CM-110 | Public Speaking | 3 |
| CM-363 | Visual Media Literacy | 3 |
| CM-384 | Media Criticism | 3 |
| CM-450 | Senior Communication Capstone | 3 |
| Select one of the following: | 3 | |
| Gender and the Media | ||
| Intercultural Communication | ||
| Independent Media and Society | ||
| Required Courses for Concentration | (18 credits) | |
| In addition to the six core courses, students will have to complete the following: | ||
| CM-180 | Introduction to Advertising | 3 |
| CM-240 | Principles of Public Relations Practices | 3 |
| CM-340 | Public Relations Strategy | 3 |
| or CM-370 | Advertising Production | |
| CM-400 | Advertising and Public Relations Research | 3 |
| or CM-405 | Mass Communication Research | |
| Select 6 credits of Elective Courses in Communication | 6 | |
| Total Credits | 39 | |
Sample Timetable for Completion of Degree Communication/Concentration in Advertising and Public Relations
| Year One | ||
|---|---|---|
| Semester One | Credits | |
| EN-101 | College Writing I | 3 |
| CM-100 | Intro to Mass Communication | 3 |
| CM-110 | Public Speaking | 3 |
| GenEd | First Year Seminar | 3 |
| GenEd | GenEd Elective | 3 |
| Credits | 15 | |
| Semester Two | ||
| EN-102 | College Writing II | 3 |
| CM-105 or CM-200 | Media Writing or Writing for Communication | 3 |
| GenEd | GenEd Elective | 3 |
| GenEd | GenEd Elective | 3 |
| GenEd | GenEd Elective | 3 |
| Credits | 15 | |
| Year Two | ||
| Semester Three | ||
| CM-180 | Introduction to Advertising 1 | 3 |
| CM-240 | Principles of Public Relations Practices 1 | 3 |
| GenEd | GenEd Elective | 4 |
| GenEd | GenEd Elective | 3 |
| GenEd | GenEd Elective | 3 |
| Credits | 16 | |
| Semester Four | ||
| Select one of the following: | 3 | |
| Gender and the Media | ||
| Intercultural Communication | ||
| Independent Media and Society | ||
| CM | CM Major Elective | 3 |
| GenEd | GenEd Elective | 3 |
| GenEd | GenEd Elective | 3 |
| GenEd | GenEd Elective | 3 |
| Credits | 15 | |
| Year Three | ||
| Semester Five | ||
| CM-363 | Visual Media Literacy | 3 |
| CM-384 | Media Criticism | 3 |
| GenEd | GenEd Elective | 3 |
| GenEd | GenEd Elective | 3 |
| GenEd | GenEd Elective | 3 |
| Credits | 15 | |
| Semester Six | ||
| CM-340 | Public Relations Strategy 2 | 3 |
| CM-370 | Advertising Production 2 | 3 |
| GenEd | GenEd Elective | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| Credits | 15 | |
| Year Four | ||
| Semester Seven | ||
| CM-363 | Visual Media Literacy | 3 |
| CM-384 | Media Criticism | 3 |
| CM-400 | Advertising and Public Relations Research 3 | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| Credits | 15 | |
| Semester Eight | ||
| CM-400 or CM-405 | Advertising and Public Relations Research 3 or Mass Communication Research | 3 |
| CM | CM Journalism Elective | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| Credits | 15 | |
| Total Credits | 121 | |
- 1
Taught each Fall semester
- 2
Taught each Spring Semester
- 3
Taught every third semester
Students are required to meet with their academic advisor to review their courses for the upcoming semester. A minimum of 120 credits is required for graduation. First-year and transfer students with 45 or fewer credits at the time of admission shall complete two academic programs (a major/major or major/minor) to qualify for graduation. For more information, please view the MajorPlus section of this catalog.