Communication Major, Concentration in Advertising and Public Relations

Requirements for the Concentration in Advertising and Public Relations

Core Courses(21 credits)
CM-100Intro to Mass Communication3
CM-105Media Writing3
or CM-200 Writing for Communication
CM-110Public Speaking3
CM-363Visual Media Literacy3
CM-384Media Criticism3
CM-450Senior Communication Capstone3
Select one of the following:3
Gender and the Media
Intercultural Communicatons
Independent Media and Society
Required Courses for Concentration(18 credits)
In addition to the six core courses, students will have to complete the following:
CM-180Introduction to Advertising3
CM-240Principles of Public Relations Practices3
CM-340Public Relations Strategy3
or CM-370 Advertising Production
CM-400Advertising and Public Relations Research3
or CM-405 Mass Communication Research
Select 6 credits of Elective Courses in Communication6
Total Credits39

Sample Timetable for Completion of Degree Communication/Concentration in Advertising and Public Relations

Plan of Study Grid
Year One
Semester OneCredits
LASC First-Year Seminar (FYS)3
EN-101 College Writing I 3
CM-100 Intro to Mass Communication 3
CM-110 Public Speaking 3
LASC LASC Elective (QR)3
 Credits15
Semester Two
EN-102 College Writing II 3
LASC LASC Elective (CON)3
CM-105
Media Writing
or Writing for Communication
3
LASC LASC Elective (TLC)3
LASC LASC Elective (USW)3
 Credits15
Year Two
Semester Three
CM-180 Introduction to Advertising 1 3
CM-240 Principles of Public Relations Practices 1 3
LASC LASC Elective (NSP)4
LASC LASC Elective (TLC)3
LASC LASC Elective (GP)3
 Credits16
Semester Four
Select one of the following: 3
Gender and the Media  
Intercultural Communication  
Independent Media and Society  
SELECT CM Major Elective3
LASC LASC Elective (NSP)3
LASC LASC Elective (CA)3
LASC LASC Elective (HBS)3
 Credits15
Year Three
Semester Five
CM-363 Visual Media Literacy 3
CM-384 Media Criticism 3
LASC LASC Elective (GP)3
LASC LASC Elective (HBS)3
LASC LASC Elective (CA)3
 Credits15
Semester Six
CM-340 Public Relations Strategy 2 3
CM-370 Advertising Production 2 3
LASC LASC Elective (ICW)3
SELECT General Elective3
SELECT General Elective3
 Credits15
Year Four
Semester Seven
CM-363 Visual Media Literacy 3
CM-384 Media Criticism 3
CM-400 Advertising and Public Relations Research 3 3
SELECT General Elective3
SELECT General Elective3
 Credits15
Semester Eight
CM-400
Advertising and Public Relations Research 3
or Mass Communication Research
3
SELECT CM Journalism Elective3
SELECT General Elective3
SELECT General Elective3
SELECT General Elective3
 Credits15
 Total Credits121

Once LASC requirements are satisfied, students may select general requirements.   

 

Students are required to meet with their department advisor to review their upcoming semester academic choices. A minimum of 120 credits is required for graduation.