Communication Major, Concentration in Advertising and Public Relations

Requirements for the Concentration in Advertising and Public Relations

Core Courses(18 credits)
CM-100Intro to Mass Communication3
CM-105Media Writing3
or CM-200 Writing for Communication
CM-110Public Speaking3
CM-363Visual Media Literacy3
CM-384Media Criticism3
CM-450Senior Communication Capstone3
Required Courses for Concentration(18 credits)
In addition to the six core courses, students will have to complete the following:
CM-180Introduction to Advertising3
CM-240Principles of Public Relations Practices3
CM-340Public Relations Strategy3
or CM-370 Advertising Production
CM-400Advertising and Public Relations Research3
or CM-405 Mass Communication Research
Select 6 credits of Elective Courses in Communication6
Total Credits36

Sample Timetable for Completion of Degree Communication/Concentration in Advertising and Public Relations

Plan of Study Grid
Year One
Semester OneCredits
LASC First-Year Seminar (FYS)3
EN-101 English Composition I 3
CM-100 Intro to Mass Communication 3
CM-110 Public Speaking 3
LASC LASC Elective (QR)3
 Credits15
Semester Two
EN-102 English Composition II 3
LASC LASC Elective (CON)3
CM-105
Media Writing
or Writing for Communication
3
LASC LASC Elective (TLC)3
LASC LASC Elective (USW)3
 Credits15
Year Two
Semester Three
CM-180 Introduction to Advertising 1 3
CM-240 Principles of Public Relations Practices 1 3
LASC LASC Elective (NSP)4
LASC LASC Elective (TLC)3
LASC LASC Elective (GP)3
 Credits16
Semester Four
Select one of the following: 3
Gender and the Media  
Intercultural Communication  
Alternative Communication  
SELECT CM Major Elective3
LASC LASC Elective (NSP)3
LASC LASC Elective (CA)3
LASC LASC Elective (HBS)3
 Credits15
Year Three
Semester Five
CM-363 Visual Media Literacy 3
CM-384 Media Criticism 3
LASC LASC Elective (GP)3
LASC LASC Elective (HBS)3
LASC LASC Elective (CA)3
 Credits15
Semester Six
CM-340 Public Relations Strategy 2 3
CM-370 Advertising Production 2 3
LASC LASC Elective (ICW)3
SELECT General Elective3
SELECT General Elective3
 Credits15
Year Four
Semester Seven
CM-363 Visual Media Literacy 3
CM-384 Media Criticism 3
CM-400 Advertising and Public Relations Research 3 3
SELECT General Elective3
SELECT General Elective3
 Credits15
Semester Eight
CM-400
Advertising and Public Relations Research 3
or Mass Communication Research
3
SELECT CM Journalism Elective3
SELECT General Elective3
SELECT General Elective3
SELECT General Elective3
 Credits15
 Total Credits121
1

Taught each Fall semester

2

Taught each Spring Semester

3

Taught every third semester

Once LASC requirements are satisfied, students may select general requirements.   

Students are required to meet with their department advisor to review their upcoming semester academic choices. A minimum of 120 credits is required for graduation.