Communication Major, Concentration in Advertising and Public Relations
Requirements for the Concentration in Advertising and Public Relations
| Code | Title | Credits |
|---|---|---|
| Core Courses | (21 credits) | |
| CM-100 | Intro to Mass Communication | 3 |
| CM-105 | Media Writing | 3 |
| or CM-200 | Writing for Communication | |
| CM-110 | Public Speaking | 3 |
| CM-363 | Visual Media Literacy | 3 |
| CM-384 | Media Criticism | 3 |
| CM-450 | Senior Communication Capstone | 3 |
| Select one of the following: | 3 | |
| Gender and the Media | ||
| Intercultural Communication | ||
| Independent Media and Society | ||
| Required Courses for Concentration | (18 credits) | |
| In addition to the six core courses, students will have to complete the following: | ||
| CM-180 | Introduction to Advertising | 3 |
| CM-240 | Principles of Public Relations Practices | 3 |
| CM-340 | Public Relations Strategy | 3 |
| or CM-370 | Advertising Production | |
| CM-400 | Advertising and Public Relations Research | 3 |
| or CM-405 | Mass Communication Research | |
| Select 6 credits of Elective Courses in Communication | 6 | |
| Total Credits | 39 | |
Sample Timetable for Completion of Degree Communication/Concentration in Advertising and Public Relations
| Year One | ||
|---|---|---|
| Semester One | Credits | |
| LASC | First-Year Seminar (FYS) | 3 |
| EN-101 | College Writing I | 3 |
| CM-100 | Intro to Mass Communication | 3 |
| CM-110 | Public Speaking | 3 |
| LASC | LASC Elective (QR) | 3 |
| Credits | 15 | |
| Semester Two | ||
| EN-102 | College Writing II | 3 |
| LASC | LASC Elective (CON) | 3 |
| CM-105 or CM-200 | Media Writing or Writing for Communication | 3 |
| LASC | LASC Elective (TLC) | 3 |
| LASC | LASC Elective (USW) | 3 |
| Credits | 15 | |
| Year Two | ||
| Semester Three | ||
| CM-180 | Introduction to Advertising 1 | 3 |
| CM-240 | Principles of Public Relations Practices 1 | 3 |
| LASC | LASC Elective (NSP) | 4 |
| LASC | LASC Elective (TLC) | 3 |
| LASC | LASC Elective (GP) | 3 |
| Credits | 16 | |
| Semester Four | ||
| Select one of the following: | 3 | |
| Gender and the Media | ||
| Intercultural Communication | ||
| Independent Media and Society | ||
| SELECT | CM Major Elective | 3 |
| LASC | LASC Elective (NSP) | 3 |
| LASC | LASC Elective (CA) | 3 |
| LASC | LASC Elective (HBS) | 3 |
| Credits | 15 | |
| Year Three | ||
| Semester Five | ||
| CM-363 | Visual Media Literacy | 3 |
| CM-384 | Media Criticism | 3 |
| LASC | LASC Elective (GP) | 3 |
| LASC | LASC Elective (HBS) | 3 |
| LASC | LASC Elective (CA) | 3 |
| Credits | 15 | |
| Semester Six | ||
| CM-340 | Public Relations Strategy 2 | 3 |
| CM-370 | Advertising Production 2 | 3 |
| LASC | LASC Elective (ICW) | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| Credits | 15 | |
| Year Four | ||
| Semester Seven | ||
| CM-363 | Visual Media Literacy | 3 |
| CM-384 | Media Criticism | 3 |
| CM-400 | Advertising and Public Relations Research 3 | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| Credits | 15 | |
| Semester Eight | ||
| CM-400 or CM-405 | Advertising and Public Relations Research 3 or Mass Communication Research | 3 |
| SELECT | CM Journalism Elective | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| SELECT | General Elective | 3 |
| Credits | 15 | |
| Total Credits | 121 | |
- 1
Taught each Fall semester
- 2
Taught each Spring Semester
- 3
Taught every third semester
Once LASC requirements are satisfied, students may select general requirements.
Students are required to meet with their academic advisor to review their courses for the upcoming semester. A minimum of 120 credits is required for graduation. First-year and transfer students with 45 or fewer credits at the time of admission shall complete two academic programs (a major/major or major/minor) to qualify for graduation. For more information, please view the MajorPlus section of this catalog.